Downtown Disney is Expanding

by Kelly H Russo on July 5, 2010

Downtown Disney Expands Retail, Dining and Entertainment Offerings with Two New Stores, 3-D Theater Technology and Restaurant

LAKE BUENA VISTA, Fla. – Downtown Disney, the 120-acre entertainment-shopping-dining complex at Walt Disney World Resort, welcomed several additions as part of its overall revitalization plan including two new stores, a quick-service restaurant and 3-D technology to the AMC Pleasure Island 24 Theatre Complex.

“We’re excited to build upon our existing portfolio of unique offerings and are committed to bringing guests even more interactive experiences,” said Downtown Disney Vice President Keith Bradford.  “These new diverse venues are perfectly in sync with Downtown Disney and reflect the feedback we have received from our guests.”

After its success at the Downtown Disney District in Disneyland in California, RIDEMAKERZ® opened a new retail entertainment experience on the West Side of Downtown Disney for a limited engagement.  This store integrates full-sized cars and a supercharged interactive experience that lets guests build, customize and trick out their very own radio-controlled vehicles. Kids of all ages can satisfy their need for speed with over 649 million ways to create a mean machine.  RIDEMAKERZ is open through fall 2010.

D Street, a new apparel store where urban inspired product “intersects” with a Disney creative edge, is open on the West Side, showcasing a mix of products for both men and women.  Building on the existing popularity of Tren-D at the Marketplace, D Street includes edgy apparel, pop culture novelties, Vinylmation figures and collectibles, artwork, handbags, accessories, jewelry and more.  The store features a raw, unfinished industrial look and provides a great venue to showcase Disney art created by local artists.

AMC Entertainment has upgraded auditorium #1 to be the first Enhanced Theater Experience (ETX™) in the United States.  The ETX auditorium includes a 20 percent larger, floor-to-ceiling screen, 3-D technology, 12 channel audio, and digital projection that delivers higher resolution than HD.

Opening this fall at Downtown Disney Marketplace will be an international Latin chicken quick-service restaurant- Pollo Campero.  This new restaurant concept will offer Disney guests savory combinations of freshly prepared Campero Latin chicken, flavorful side dishes such as yuca fries and sweet plantains, and Latin drinks including horchata and tamarindo.  For the more nutritious minded, they will offer chef-prepared salads, sandwiches and wraps, as well as sugar-free, gluten-free, low sodium, and organic offerings.

These new efforts come on the heels of the recent openings of littlemissmatched, Paradiso 37, Tren-D, Characters in Flight and Disney’s Design-a-Tee.

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